New strategy resulted in a new name

Lyckegård Group AB was formerly called Just Common Sense Europe AB, but has now in connection with a strategic change chosen to change its name. Lyckegård sells the unique weed cutter Combcut mainly organic farming in Sweden, the rest of Europe and North America.

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The company JustCommonSense AB was founded 10 years ago by the innovator and organic farmer Jonas Carlsson from Lösen in Lyckeby just outside Karlskrona. The idea for the weed cutter Combcut When Jonas had major problems with thistles in his crops. Using chemical weed control was not an option, so there and then the idea of a machine that could fight thistles and other weeds was born mechanically. After many sleepless nights and several hours in the workshop, the first machine was sold to an organic farmer in Skåne in 2009.

New strategy

More than ten years later, there are Combcut in some 15 countries and the market is growing as the transition to organic production increases and thus also the demand for methods for mechanical weed control. We are also seeing increasing interest from conventional farmers who want to reduce the use of chemical pesticides. All in all, more and more farmers are seeing the benefits of organic production and contributing to a sustainable environment and healthier food production.

During the autumn, a market analysis was conducted and the conclusions resulted in a new direction for the company. “There is a demand and a great need for our knowledge of mechanical weed control and we see the opportunity to expand the cooperation with our customers and partners, through an expanded product portfolio,” says Larry Svensson , Chairman of the Board. 

The origin of the name

The name Lyckegård comes from where the company’s first product Combcut was created, by a farmer for farmers, on a farm in Lyckeby. The name also signals Swedish innovation in an international market, knowledge and focus on contributing to sustainable agriculture and food production that is healthy for farmers, consumers and the environment.

“This is very exciting,” says the company’s new CEO Christian Bjärntoft. “We have enormous potential in bringing new and existing products to the market through our global network of distributors focused primarily on organic farmers. We will be able to provide even better support to our distributors and customers by adding more products and services to our portfolio. The fact that we now a have a new name and a new profile makes us even stronger when trying to position Lyckegård at the market,” concludes Christian Bjärntoft.

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